The European Silver Economy is the section of our economy related to Europe’s older citizens. The over 50s are increasingly shaping our economies – affecting policy decisions and constituting a large and growing segment of the consumer market thus opening up new business opportunities.
The term includes all economic activities that concern older adults and meet their demands and requirements. This includes health and wellbeing, leisure and tourism, housing and mobility, consumer goods and services, education, civic and social participation, employment and finance. If older people are the first intended beneficiaries, let’s not forget that the Silver Economy benefits the whole society, as it creates jobs, supports family carers, health and social care professionals in their daily practice and much more.
Investing in the Silver Economy, be it socially, financially, innovation or policy-related, is a YES to a society in which everyone can participate equally and with dignity regardless of age and abilities.