Summary of the Project + key milestones

SEED is a Coordination and Support Action under H2020. It started on 1st October 2016 and will finish in September 2018. SEED with its nine partners across Europe is designed to ensure the successful launching of a highly visible and sustainable European-level award scheme rewarding innovative solutions that demonstrate a significant impact on the quality of life of the ageing population. The new award scheme will rely upon a carefully prepared conceptual and operational approach.

It is envisaged that the award scheme will be maintained under the auspice of the recently launched European Covenant on Demographic Change. With the Covenant as a host and through the involvement of a great diversity of key networks and fora, this action will thrive towards a sustainable and multi-stakeholder driven movement at a European scale.

The operational outreach into such a wide geographic area will not only be guaranteed by a carefully tailored communication and innovation strategy, but also by the active involvement of key players such as AGE, CORAL, AAL JP, all EIP AHA Action Groups, ECHAlliance, ASHOKA, ERRIN, DigitalEurope, EuroCarers, the Assembly of European Regions and highly committed regional/local governments.

Key milestones of the project are the following:



Set-up of award secretariat

May 2017

Set-up high-level jury

June 2017

Launch of first award call

- Open until October

8 June 2017

15 November 2017

1st award ceremony

May 2018


City of Tampere

The City of Tampere is the largest inland centre in the Nordic countries with 225 000 inhabitants. There are about 43 000 people over 65 years old. The city is dynamic in developing new solutions for active and healthy ageing through collaboration with various multidisciplinary partners both domestic and international.

Municipality of Ljubljana

Ljubljana, the capital city of Slovenia, is the political, scientific and cultural centre of Slovenia with over 280.000 inhabitants, covering an area of 274.99 km2. It is the biggest city of Slovenia, as well as it's most important economic center. The city has 17 quarters or urban communities, which contribute to closer cooperation with local residents. Despite the fact that Ljubljana is ranked among medium-sized European cities, it maintains the friendliness of a small town and on the other hand possesses all the characteristics of bigger capital cities.

Region of Biscay

Biscay, one of three provinces in the Basque Country in northern Spain, has nearly 1.2 million inhabitants, 21.6% of whom are over 65 years old. For over five years, the region has been working towards an Age Friendly Biscay, with a holistic approach that includes the Senior Intelligence Centre, which promotes economic activity related to an aging world. 

European Connected Health Alliance

The ECHAlliance is the trusted connector in healthcare, facilitating multi-stakeholder connections around ecosystems, and driving sustainable change and disruption in the delivery of health and social care. With a growing community of 500+ member organisations and 16,000+ experts, it is the largest not-for-profit membership (organisation focused on eHealth, wellness, healthy living & active ageing.

Assembly of European Regions

The Assembly of European Regions (AER) is the largest independent interregional organisation in Europe, with 170 regional authorities from 32 countries as members. It was established in 1985 as a forum for regional politicians to engage in interregional co-operation and to voice regional interests on the European level. The Assembly is a key stakeholder on the European scene and benefits from privileged relations with all major European institutions and organisations.

Province of Noord-Brabant

The province of Noord-Brabant is a regional authority in the Netherlands implementing the Smart Health Programme to become “Brabant, Region of Smart Health” in which smart solutions for active ageing are available for all citizens. 

P.A.U. Education

P.A.U. Education specialises in designing and managing international campaigns to promote citizen wellbeing and foster social innovation. We successfully work with a range of both public and private partners to raise citizen awareness, engage stakeholders, share and strengthen knowledge and inspire entrepreneurs. Our projects engage people of all ages to improve their quality of life and that of the most vulnerable. 


AGE Platform Europe is a European network of more than 120 organisations of and for people aged 50+, voicing and promoting the interests of the 150 million senior inhabitants in the European Union.

Its work focuses on a wide range of policy areas that impact on older people. These include issues of anti-discrimination, employment of older workers and active ageing, social protection, pension reforms, social inclusion, health, elder abuse, intergenerational solidarity, research, accessibility of public transport and of the build environment, and new technologies (ICT).

empirica GmbH

empirica has established itself as a leading European research and consulting company with a broad understanding of political, business and socio-economic issues surrounding eHealth & Care, eServices and telematics applications. The group has a permanent staff from a range of disciplines, including medicine / health, social care, IT engineering, (medical) informatics, economics, social, political, management and public administration sciences.

Composition of the Advisory Board

The Advisory Board brings together key individuals active in silver economy networks and fora external to the immediate project consortium. Its aim is to provide strategic advice to the consortium and contribute to the wide dissemination of the awards. Together, Advisory Board members will guarantee outreach to key European Networks such as the European Innovation Partnership on Active and Healthy Ageing Action Groups and full geographic coverage of the European Union.

In operational terms, the Advisory Board will:

  • contribute input for the co-design of the awards concept, processes and tools;
  • serve as a forum for the exchange and dissemination of the project outcomes across Europe and elsewhere.

List of members of the Advisory Board



Nominated by the following organization (s):

Ian Spero

Agile Ageing Alliance

Esther Bülow Davidsen

Head of Office Zealand Region, Denmark (EIP AHA, ECHAlliance, Coral etc)

Antonio Cano

Universitat de Valencia (EIP AHA Action Group A3 coordinator)

Toni Dedeu

Euregha- European Regional and Local Health Authorities

Vesna Dolničar

Coral, Community of Regions for Assisted Living, University of Ljubljana, Slovenia

Claus Eppe

Director of Projektgruppe Quartier; Ministerium für Bauen, Wohnen, Stadtentwicklung und Verkehr des Landes Nordrhein-Westfalen, Germany

Giuseppe Fico

Life Supporting Technologies, UPM (EIP AHA Action Group A1 coordinator)

Agneta Granstrom

Region of Norrbotten, Sweden

Nick Guldemond

European Health Futures Forum (EIP AHA Action Group A2 coordinator)

Donna Henderson

NHS 24 (EIP AHA Action Group B3 coordinator)

Jonathan Murray


Petra Nilsson Andersen

City of Oslo (Member of Eurocities)

Johan Osté

City of Amsterdam (Member of Eurocities)

Peter Saraga

AAL Ambient Assisted Living Association (EIP AHA Action Group C2)

Andrew Sixsmith

AGE-WELL- Canada's technology and aging network

Mariëlle Swinkels

ZorgtechnoService, Smarter Futures EESV, Coral

Richard Tuffs

ERRIN (European Regional Research and Innovation Network)

Stecy Yghemonos

Eurocarers- European Association Working for Carers

Diane Whitehouse

EHTEL – European Health Telematics Association

Gian Matteo Apuzzo

Central European Initiative

The terms of reference are available here