04/01/2017 to 06/04/2017

What is the Silver Economy?

The European Silver Economy is the section of our economy related to Europe’s older citizens. The over 50s are increasingly shaping our economies – affecting policy decisions and constituting a large and growing segment of the consumer market.

The term includes all economic activities that concern older adults and meet their demands and requirements. This includes health and wellbeing, leisure and tourism, housing and mobility, consumer goods and services, education, employment and finance.

The EU-funded SEED project aims to celebrate innovative ICT related products or services, in all sectors that help to improve the quality of life of our senior citizens, and so raise awareness of and strengthen the European Silver Economy

Why these Awards?

The Silver Economy Awards aim to catalyse a sustainable European digital Silver Economy movement by promoting and rewarding innovative solutions to improve the quality of life for over 50s. The Awards are the perfect opportunity to raise awareness around the lesser-known notion of the Silver Economy. They will illustrate the breadth of the consumer markets and the public spending involved and the size of the opportunities available for entrepreneurs, investors, public authorities and civil society.

08 Jun 2017 to 10 Dec 2017

Why apply?

Become part of the growing European Silver Economy. Simply by taking part, applicants are promoting their innovations:

  • All applicants will benefit from online publication on the Silver Economy website after the winners are selected.
  • Heightened visibility begins with the evaluation process: all eligible applications are peer-reviewed by members of the Covenant on Demographic Change; the second round is evaluated by SEED members and vice-presidents from the Covenant on Demographic Change; and a high-level jury of experts and key players in the European Silver Economy will select the final winners.

Winners and finalists are invited to showcase their product or service at the Awards Ceremony in spring 2018, where they will be celebrated for their achievements. Winning teams will also receive an Award bearer logo and exclusive photographs from the event. This will be a unique opportunity to network & exchange with other innovators and Silver Economy leaders.

The winning solutions will be further promoted by the European Commission and SEED partners in the media, on websites, in newsletters and through other promotional material.

Who can apply?

Aimed at all those responding to the opportunities of our ageing populations with game-changing solutions, the Silver Economy Awards are open to submissions of ICT-related product and service innovations aimed at any age group over 50.

There are three Award Categories:

  • Public authority
  • Non-for-profit organisation
  • For-profit organisation

Innovative solutions are welcomed from the broad spectrum of areas that make up the European Silver Economy:


Housing, Outdoor spaces and Buildings

e.g. ICT systems augmenting the home environment such as smart home systems and connected home solutions (smart living environments for the elderly & Internet of Things); housing schemes with ICT enabled services such as remote energy management, safety monitoring, entertainment, service / domestic robotics

Mobility, Tourism and Leisure

e.g. ICT-augmented age-friendly tourism such as hotel rooms incorporating intelligence through an ICT platform;  augmented age-friendly mobility such as assistance systems for older drivers;  barrier-free environments and seamless / accessible mobility such as provision of accessible information to travellers and inter-modality exchanges

Health & long-term care

e.g. ICT for chronic disease management and remote programmes supporting adherence to treatment; Telecare such as advanced home safety monitoring solutions and ICT-supported integration of care delivered by different parties (health, social, third-sector); personal health systems/medical devices such as implantables;  big data analytics & solutions such as decision support systems for patients, professionals and health system planning; service robotics supporting stationary / home care; robot-assisted rehabilitation; ICT systems enabling personalised medicine/treatment; VPH / in-silico medicine / Digital Patient

Wellbeing, prevention & self-care

e.g. ICT enabled patient empowerment and self-management services such as online counselling; personalised digital coach for physical, mental and social wellbeing (Avatar); personal health devices; mHealth apps;  ICT-enabled nutrition support and analytics; digitalised social protection systems; innovations on early markers of ill health

Civic & Social participation, Communication and Information

e.g. virtual communities & digital neighbourhood platforms for community building; social participations and mutual support; personalised interfaces and service processes for commercial and public online services (e.g. ATM machines) and online services such as e-banking, e-commerce and e-government; age-friendly designed electronic gadgets and ICT devices; mobile apps for Active Ageing

Employment, education & training

e.g. accessibility and inclusiveness of the labour market (regulations, change of perception on older people, ageism); wide-spread reconciliation of paid work and informal care; virtual communities and mutual support; ICT and robotics fostering employment capacity; ICT research and innovation & ageing (e.g., customisable user interfaces, co-design); (e)Skills and (e)Leadership skills / Education for active ageing/ employment; ICT-enabled services for caring workers; life-long learning and strategies against the digital divide

Consumer Goods and Services

e.g. Examples include: • Personalised interfaces and service processes for commercial and public online services (e.g. ATM machines); • Online services such as e-banking, e-commerce, audio-visual services; • Age-friendly designed electronic gadgets and ICT devices; • Mobile apps for Active Ageing; • Smart consumer goods (e.g. household appliances, clothes).

How to apply?

In a simple 5-step process, compete and submit the application form online.

  1. Register, receive an authorisation email and login.
  2. Complete the fields (save as you go along or so you can come back in and complete the form later).
  3. Check you have completed all the obligatory fields – marked with an asterix.
  4. Agree to the Terms and Conditions.

Click “apply now” between 8 June 2017 and 10 December 2017.

Apply now

12/11/2017 to 05/01/2018

Evaluation process

The Silver Economy Award winners will be selected by a 3-step process:

  • Round I: The received applications will be ranked by Members of the Covenant on Demographic Change according to a detailed assessment of how the solution meets the evaluation criteria. Public authority Members will review the applications submitted in the public authorities category; non-for-profit organisation Members will review those submitted in the non-for-profit category; and for-profit organization Members will review those submitted for the for-profit category. 
  • Round II: A selection panel of the SEED consortium leaders and the two Vice-Presidents of the Covenant will use the evaluation criteria to select the three top-scoring applications in each award category.
  • Round III: The final selection of the winners and runner ups will be done by the EU High level jury using the same evaluation criteria.

Evaluation criteria and weighting

The following evaluation criteria will be applied by all evaluators to rank the applications. The criteria all have equal weighting:

  • Innovation covers the innovation involved in the solution. It may be an innovative product or service in itself, in the way ICT is employed, in terms of its business model, how it was co-created or co-designed, the stakeholders involved, the impact on society or any other way the solution is new or different.
  • Benefits covers the impact on the target audience as well as any wider impact or benefits. The description should be clear about whether these are measured or projected and could cover, for example, participation in social, economic, cultural, or civic affairs, as well as the ability to remain healthy and live independently.
  • Economic value covers detail in what way the solution creates (or is expected to create) economic value. This can be in expressed in financial terms or in resources and should be substantiated, wherever possible, with available evidence.
  • Maturity covers the level of maturity of the solution both in terms of technology (whenever relevant) and market maturity. This should include whether the solution is at pilot stage or has been mainstreamed and could involve projected future timings.
  • Business model/economic sustainability covers the business model proposed for the solution, and whether economic sustainability has been achieved so far or how it is planned.
    • when it comes to solutions developed by commercial organisations, profitability may be achievable through market revenues
    • when it comes to solutions pursued by public bodies and non-profit NGOs, costs involved may be covered by public budgets, donations, subsidies, user co-payments or a combination of different funding sources
  • Replicability and scalability covers how, where and when the solution has been replicated/could be replicated beyond its original implementation, the benefits of scalability and how (in terms of process, costs, etc.) the solution would adapt to other cultural or geographical contexts.

Meet the Jury

A high-level jury of experts and key players in the European Silver Economy will select the final winners. We have now the pleasure to announce the first five jury members and we will soon announce the rest: 


05/01/2018 to 05/31/2018

Awards ceremony

The First European Silver Economy Awards Ceremony will take place on 3rd May 2018 (14:00-19:30) in Brussels, hosted by the Committee of the Regions.
The Awards Ceremony will be the opportunity to learn more about the nine finalists who will present their solutions and to award the three winning applications from the categories: public authorities, non-for profit organisations and for profit stakeholders.
It will be a perfect event to enhance networking among the different actors of the Silver Economy at EU level and to provide matchmaking opportunities.
Powered by the EU-funded SEED project, the European Silver Economy Awards aim to celebrate innovative ICT related products or services, in all sectors that help to improve the quality of life of senior citizens. It is essential to raise awareness of and strengthen the European Silver Economy.

Please, register before the 6 April 2018: Registration Page

The agenda will be published at the end of February.


Highlighted information about received submissions will be published in spring 2018.


Finalists will be announced at the Silver Economy Awards ceremony in spring 2018.


The winning solutions will be announced at the Silver Economy Awards ceremony in spring 2018.